INDEPENDENT SOCIAL STUDIO∙ EST. 2020∙ SEOUL/ NYC / LA
—
Content that reads
not campaigns.
like culture,
For brands, founders, coaches, and creators who’d rather be talked about than advertised. Let's build the kind of presence that compounds - quietly, and then all at once.
—
ABOUT THE FOUNDER
About Annie
I started Socials by Lee in 2020 because I kept seeing the same thing.
Smart, capable entrepreneurs with stories genuinely worth sharing but couldn’t stay consistent on social media. Not because they didn’t care about it, but because they were already running a business and there was nothing left over for content.
I’ve spent the last 6 years working with creators, coaches, authors, and founders. I’ve written content for bestselling authors during book launches, built strategies for digital educators growing their real audiences, and helped personal brands stop going dark for weeks at a time.
I’m not an agency. I don’t take you through a sales process and then hand your brand to someone you’ve never met. When you with me Socials by Lee, you work with me. I take the time to learn your brand, learn your voice, and take the work seriously.
If you’ve got something worth. building, I want to help you make sure people actually see it.
PHILOSOPHY
—
Numbers that
speak
715% follower growth in 90 days
01
built entirely through organic content, no paid ads.
02
4.1M & 104K interactions
organic reach on a single reel for a creator whose content finally matched their audience.
03
825.9% & 1,256.5% growth
impression & engagement growth in 90 days all through LinkedIn and Instagram
$30K revenue generated within 3 months
04
through social content that converted directly into sales conversations
SERVICES
—
Services
-
Before anything gets made, we build a strategy that gives every piece of content a job to do.
What’s included:
Audience and competitive research: Who you’re talking to, where they spend their time, and what’s already working in your space
Quarterly content strategy: Themes, messaging pillars, content formats, and platform-specific direction for the next 90 days
Content calendar: Mapped. out by week with specific ideas, post types, captions, and timeline recommendations
KPIs and goal-setting: Clear benchmarks for what success looks like. so you’re never guessing whether it’s working
Monthly reporting: A straightforward breakdown of what performed, what didn’t, and what we’re adjusting next month
Ongoing strategy refinement: Quarterly reviews to update direction based on what the data is telling us
-
We’ll build and manage and email program. that keeps your audience engaged, nurtured, and ready to buy.
What’s included:
Email strategy and platform setup: Audience segmentation, list organization, and platform configuration
Welcome and nurture sequences: Automated email flows that onboard new subscribers and build trust before the ask
Campaign copywriting: Regular list cleaning, segmentation updates, and deliverability monitoring so your emails actually reach inboxes
A/B testing: Subject lines, send times, CTAs all tested and refined so performance compounds over time
Monthly analytics and reporting: open rates, click-through rates, conversion tracking, and a clear read on what the numbers mean
-
This is the most comprehensive engagement. Think of it as a fractional marketing director: someone who oversees your entire digital presence, sets the strategy across channels, and makes sure everything is working together toward the same goal.
What's included:
Full digital audit: A thorough review of your current channels, content, SEO basics, and analytics to identify gaps and opportunities
Multi-channel strategy: A cohesive plan across social media, email, content marketing, and any paid channels relevant to your goals
Channel selection and prioritization: Clear direction on where to focus and where to stop wasting time and money
Copywriting and content oversight: Website copy, campaign copy, content briefs, and creative direction across all channels
SEO fundamentals: Keyword research, on-page optimization recommendations, and content strategy aligned to search intent
Campaign planning and execution: Launches, promotions, and seasonal campaigns planned and executed end-to-end
Analytics and performance tracking: A unified view of how all channels are performing against your growth goals, with monthly reporting and clear next steps
High-level planning sessions: Monthly strategy calls to stay aligned, address what's shifting, and plan ahead
FROM THE JOURNAL
—
Fieldnotes from the office.
WORK WITH ME
—